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"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising...
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English
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"From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a...
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xiv, 314 pages : illustrations ; 24 cm
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English
Description
To run a successful business or nonprofit these days, you have to know Facebook. And because Facebook is ever evolving, this guide has been fully updated to cover the newest tools and techniques. Follow these steps to increase brand awareness, launch products, and enhance your customer service.
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English
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As digital natives attempt to navigate news sources, media literacy is more important than ever. Understanding who is behind different forms of clickbait like posts, articles, and ads, and the motivation behind this content, is a critical part of distinguishing reputable sources of information from distorted or false information. This must-have volume examines the roots of modern clickbait in the sensationalism of yellow journalism, while guiding...
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Successful businesswoman Fortune A. Davies has announced a new website where "kidpreneurs" can upload ads for their businesses and Cleo and her friend Caylee are sure this is the their big break to get funding for their personalized barrettes, Passion Clips -- but producing an internet ad using their classmates is proving difficult, and Cleo is further distracted by her desire to find her birth parents.
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Physical Desc
269 pages ; 25 cm
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English
Description
"Mindf*ck goes deep inside Cambridge Analytica's "American operations," which were driven by Steve Bannon's vision to remake America and fueled by mysterious billionaire Robert Mercer's money, as it weaponized and wielded the massive store of data it had harvested on individuals -- in excess of 87 million -- to disunite the United States and set Americans against each other. Bannon had long sensed that deep within America's soul lurked an explosive...
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Physical Desc
272 pages : illustrations ; 23 cm.
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English
Description
"Algorithms are running our society, and we don't really know what they are up to. Our increasing reliance on technology and the internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy and what interests us, they can begin to predict our daily habits. But how reliable is this data? Without understanding what...
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xx, 810 pages : illustrations ; 23 cm.
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English
Description
Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more, Offers tips for...
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