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English
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There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia...
Author
Physical Desc
277 pages : illustrations ; 22 cm
Language
English
Description
Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google& --Publisher.
Author
Language
English
Formats
Description
"From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a...
Author
Physical Desc
xiii, 131 pages : illustrations ; 23 cm
Language
English
Description
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Author
Series
Language
English
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Description
When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from...
Author
Physical Desc
184 pages : color illustrations ; 18 cm
Language
English
Description
"An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online...
Author
Language
English
Formats
Description
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...
Author
Physical Desc
xix, 218 pages : illustrations ; 24 cm
Language
English
Description
"Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers...
Author
Physical Desc
143 pages : illustrations ; 23 cm
Language
Español
Description
"¿Ćomo afrontar la comunicación online? ¿Qué debemos tener en cuenta a la hora de hacer nuestra página web? Una pagina web bien concebida en cuanto a diseño, uso, operatividad técnica y contenido puede ser la diferencia entre dinero perdido o ganacias..."--P. [4] of cover.
Author
Physical Desc
xi, 515 pages ; 24 cm
Language
English
Description
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.
Author
Series
Physical Desc
xviii, 626 pages : illustrations ; 24 cm.
Language
English
Description
Everything you need to know to start and run a successful eBay business. eBay now has 100 million active users and just keeps growing. And they have turned to --For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to cover all the newest eBay seller tools, new techniques to drive sales, new ways to enhance an eBay business...
Author
Physical Desc
xii, 302 pages ; 24 cm
Language
English
Description
Paul Vigna and Michael J. Casey demystify the Internet's next big thing - the Blockchain - and explain why it can restore personal control over our data, assets, and identities and shift the balance of power to revive society's faith in itself. They reveal the disruption it promises for industries including finance, tech, legal, and shipping. This book reveals the empowerment possible when self-interested middlemen give way to the transparency of...
20) Generation like
Physical Desc
1 videodisc (approximately 60 min.) : sound, color ; 4 3/4 in.
Language
English
Description
Explores how the perennial teen quest for identity and connection has migrated to social media, and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Here is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them. A follow-up to FRONTLINE's 2001 documentary The merchants of cool.
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