When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from...

"Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all formes of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.

Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.

"A revolutionary blueprint to help aspiring entrepreneurs, startups, and global enterprises alike sell directly to consumers, from the cofounder of the wildly successful e-commerce business Hubble Contacts"-- Provided by publisher.

Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.

Many authors have a difficult time marketing and selling their own books and that leads to poor sales. The publishing world has drastically changed in the last decade and today's successful authors need to be entertainers, promoters and savvy business owners. The days of book tours and sitting in traditional book shops to sell books are quickly fading. Selling Your Book offers non-traditional advice to help authors become successful and increase...

"This practical guide to conducting successful book readings, events, and promotions will help you understand and navigate the shifting sands of the publishing world. This guide will help demystify book marketing and prepare authors to work effectively with bookstore event coordinators, the best friends authors can have inside the stores. Copeland also shares what to do after events to maximize and build upon success"-- Provided by publisher.

The world of social media is becoming more visual by the day, but do you know how to harness the power of visual social marketing to grow your business? This guide shows you the hottest social media sites to engage users, drive visitors to your website, and build your brand.

"An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online...