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Author
Language
English
Description
Just Faster takes a deep look at the transformation of automotive retail sales. Technology, consumer demand, decreasing CSI scores, and OEM mandates have accelerated change, regardless of whether the franchise dealers are ready. Just Faster, co-authored by Brian Pasch and Thomas Gage includes perspectives from vendors, technology providers, OEMs, dealers, and industry consultants. As the automotive industry steps out to embrace change, this book will...
Author
Language
English
Description
In this ebook… Automotive marketing pros, proven industry thought leaders, and former auto dealership internet managers and salesmen outline the concepts, strategies, and game plan to help you boost the productivity of your sales team. Sell more cars in a digital age by mastering your CRM and by understanding how consumers shop for vehicles online.
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