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There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia...
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Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their...
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"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
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This book integrates social media, search engine optimization, and content marketing to create a more targeted and direct approach to online marketing, providing a practical model for companies, large and small, to create successful and scalable digital marketing programs.
The world of SEO, social media, and content marketing can be overwhelming, but Optimize helps businesses attract, engage, and retain more customers in a way that makes sense: by...
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The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion. In a series of narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum magazine, the...
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"This book focuses on the business strategies prevalent in Bruce Lee's life and teachings that helped unlock his full potential. His attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company. To recharge America's creative and entrepreneurial swagger, we need to reexamine how Bruce Lee did what he did. The book draws upon interviews...
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Best-selling author Colson Whitehead has been a finalist for numerous prestigious honors, including the Pulitzer Prize. His works are lauded for their insight into the state of race in America. Here, a small Midwestern town is having an identity crisis-should they have a new techno-savvy name or a name honoring the freedmen who founded the town? Or is the current name just fine? They call in a professional naming consultant, famous for naming Apex...
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In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships...
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Finding good information on Affiliate Marketing is difficult. That is why I wrote this book remembering what I would have wanted to read before starting in this business. If you really want to have a source of success with affiliate marketing, you must read "How To Make Money with Affiliate Marketing" (2022). It solves one of the main problems that beginners have and that is... define your ideal client well. Knowing your buyer person well will make...
11) Likeonomics: the unexpected truth behind earning trust, influencing behavior, and inspiring action
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Envisioning a world where personal relationships, likeability, honesty, and simplicity are behind mergers and product sales, presents real-world case studies of brands and individuals that have successfully used these principles.
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Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
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"Christopher Noxon's debut novel Plus One is a comedic take on bread-winning women and caretaking men in contemporary Los Angeles. Alex Sherman-Zicklin is a mid-level marketing executive whose wife's fourteenth attempt at a TV pilot is produced, ordered to series, and awarded an Emmy. Overnight, she's sucked into a mad show-business vortex and he's tasked with managing their new high-profile Hollywood lifestyle. He falls in with a posse of Plus Ones,...
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and...
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The marketing playbook for the Subscription Economy, now in its 3rd edition. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small...
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Each month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan companies offering nothing but empty promises and outright lies.
In this no-holds-barred volume, Mark Davenport reveals the tricks and tactics of unscrupulous scammers who have perverted a once-viable enterprise. A veteran...
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The leading authority on Agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You...
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If you want to turn your business or personal blog into a money-making machine, then keep reading! Blogging could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media marketing and blogging have become one of the main tools, businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time...
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An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.
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Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.
"Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms." -Blake Irving, former CEO of GoDaddy
You can fake authenticity....
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