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This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong's vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan. Advance Praise for Approved Marketing Plans for New Products and Services Dr. Ken Wong's latest work exemplifies the unassuming and...
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This third edition of a classic favorite includes time-honored installation methods now updated to feature new flooring styles, and adds some important new information on renewable flooring materials, such as bamboo, reclaimed floorboards, and natural stone. It also includes the latest techniques for polished and etched concrete flooring.
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In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped...
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Your relationships with your "smart" products are about to get a lot more personal.
Think how commonplace it is now for people to ask Siri for the weather forecast, to deploy Roomba to clean their homes, and to summon Alexa to turn on the lights. The "smart home" market will reach $124 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits.
These...
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
This is no mere tech issue. The transformation requires a complete rethinking of the way...
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6 audio discs (6 hrs., 45 min.) : digital ; 4 3/4 in.
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Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The authors argue there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize...
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"Rethink your business for the digital age, "--Amazon.com.
"Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for...
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xv, 255 pages ; 24 cm
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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-- defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the...
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271 pages : illustrations; 23 cm
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English
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"This book reveals the real-life stories of 19 successful modern-day women inventors-stories that describe the hard work, frequent struggles, and indomitable spirit with which they have never given up on their ideas. For many, it will present a revealing look at these women's respective journeys-from their ideas first being sketched on napkins to the creation of multimillion-dollar companies. In addition, Ms. Tolchin includes sound advice and guidance...
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What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically...
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With his previous book, Give and Take, Adam Grant introduced a new paradigm for success. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all? Using surprising studies and stories spanning...
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After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business--including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday--finding a surprisingly big audience. This book distills the lessons, anecdotes,...
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219 pages : illustrations ; 24 cm
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"Smil presents the long history and modern infatuation with invention and innovation. Meticulous as always, these vast realms of human ingenuity are organized into sensible categories: inventions that went from welcome to undesirable, inventions that dominate and missed the mark, inventions we still dream about, and lastly, the exaggerations, myths, and wise expectations for innovations we need most"--
16) The innovation delusion: how our obsession with the new has disrupted the work that matters most
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260 pages ; 25 cm
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"For forty years, innovation has been the hottest buzzword in business. But what if the benefits of innovation have been exaggerated, and our obsession with the new has distracted us from the work that matters most? It's hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it's a new technology or a new toothbrush. But in this manifesto on the state of American work, historians of technology Lee Vinsel...
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xiv, 285 pages : illustrations ; 22 cm
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"This wonderfully quirky book will change the way you look at your desk forever with stories of accidental genius, bitter rivalries, and an appreciation for everyday objects, like the humble but perfectly designed paper clip and the utilitarian, irreplaceable pencil. How many of humanity's brightest ideas started out on a scrap of paper, a Post-It, or in the margins of a notebook? In a delightfully witty and fresh voice, James Ward--cofounder of the...
19) Duplicity
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1 videodisc (125 min.) : sound, color ; 4 3/4 in.
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Ex-CIA officer Claire Stenwick and ex-MI6 agent Ray Koval are both racing to secure the formula for a product that will bring untold wealth to the company that lands the patent first. As the stakes begin to rise, so does the passion between Claire and Ray. Meanwhile, their mutual employers, industry giant Howard Tully and trailblazing CEO Dick Garsik start resorting to some seriously underhanded tactics as each hopes to gain an advantage over the...
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210 pages : illustrations ; 22 cm
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Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every...
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