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This book is dedicated to, well, everyone. Now you might ask yourself, "Why on earth did we write a book like this?" "Gloateus Maximus" (which can also be read as "Gluteus Maximus") is the Latin term for the "human butt." This body part is an obsession in today's society. J.Lo's gluteus maximus makes headlines; everyone (mostly women, and some men, of course) is looking for the ideal butt. To reach that specific goal, going to the gym and working...
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Do you want to be able to achieve consistently outstanding results for your clients and boost your industry credibility? Do you want to sky rocket your lead generation and client retention rate in your personal training business? Great news! Lifting the Bar will give you the know-how to do all that and more! Whether you are a new personal training graduate or are well-established in the fitness industry, Lifting the Bar is a practical guide to achieving...
3) Marketing 101 for Personal Trainers: Essential Strategies to Build a Profitable Training Business
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The personal training industry is fast-growing and with the amount of competition out there, you need to differentiate yourself from everyone else. This book will teach you the marketing strategies and techniques needed to grow your personal training business and be the most sought-after trainer in your area and/or online. By implementing what you read in this book, you will give yourself a competitive edge in the market and can drastically increase...
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Dr Roy Sugarman presents the second edition of his highly acclaimed work on motivation and the coaching of emotion. Since the first edition of his book, he has received overwhelmingly positive feedback on which this second edition is based. In proposing an entirely new paradigm for coaches and personal trainers, Dr Sugarman sets out clear strategies, based in behavioral science, for trainers to forge warmer and more effective relationships with their...
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Hundreds of new exercises and training principles claim to build muscle faster than the traditional regiments. "MuscleGate: The New Science of Gaining Muscle Faster" reviews each of these exercise principles and compares them to peer-reviewed studies. The overwhelming number of resistance programs promising faster muscle gain has led to "program jumping," in which a person changes exercises, sets, rest periods, etc., based on the newest exercise trends....
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From the author, an economist, this book is an examination of innovation and success, and where to find them in America. An unprecedented redistribution of jobs, population, and wealth is under way in America, and it is likely to accelerate in the years to come. America's new economic map shows growing differences, not just between people but especially between communities. In this book, the author provides a fresh perspective on the tectonic shifts...
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