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English
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Originally published in 1964, The Naked Society was the first book on the threats to privacy posed by new technologies such as modern surveillance techniques and methods for influencing human behavior. This all new edition of the book features an introduction by noted historian Rick Perlstein.
Author
Language
English
Description
The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique...
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