When Donovan Grant's company hires Liz Jerome as a public relations expert, Liz is unprepared for Donovan's flirting, and must face her painful past before acknowledging her growing attraction to him.

Potter shows how a huge chunk of health care spending actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits.

Bo Crutcher, a professional baseball player, gets help from Kimberly van Dorn, a public relations expert, in dealing with both the media and his long-lost son, AJ. While spending the winter with Bo and AJ at Willow Lake, Kimberly begins to fall in love.

Today, public relations has emerged as a main technique for forming public opinion in order to satisfy the demands of collective strength for the common good. It's been stated that public relations can flutter its angel wings and fix any media disaster. The PR world's action for the new century is said to be "PR is a free man, an invaluable tool, and a confidant." The default PR exists whether anyone cares or not. Nothing beats investing in and utilizing...

Looking to take your business to the next level with media relations? Look no further! This essential guide covers everything you need to know, from developing a strategy and creating key messages, to choosing the right media and training spokespeople. Whether you are a small business- or micro-business owner looking to get publicity for your company, products, and/or services, or interested in learning more about media relations, this no-frills guide...

Every organization is vulnerable to a crisis. From accidents or rogue bloggers, to product recalls or community relations challenges, crises can occur in many forms. Quick, well-thought out action, is necessary to protect your reputation and your bottom line. Delaying or fumbling your initial response can create long-term damage, and a failure to respond can be even worse. Advanced planning is paramount in dealing with a sensitive issue, crisis or...

When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with "60 Minutes" – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It's an entertaining read with each communications principle brought to life through compelling case studies and real life examples....

Public relations has always been an essential part of doing business, which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders....

PR is a marvelous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to avoid. It would be great if there were some simple rules to follow.... right...!?!?! Well, here we are! 20 rules that will help you get PR right and not f**k it up. Straight talking. Simple. No nonsense. And no five-syllable-words-that-need-to-be-looked-up-on-google....

La nécessité pour les organisations de définir des terrains d'entente avec les groupes, les organismes et les individus qui peuplent leur environnement est aujourd'hui devenue très évidente. Ce domaine d'expertise est celui des relations publiques. Le présent essai est le premier qui, en français, fait le pont entre les prescriptions de la théorie et les réalités de la pratique en relations publiques. Il jette les bases d'une vision, voire...