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Description
The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce professional PR human resources to satisfy society's...
Author
Language
English
Description
The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce professional PR human resources to satisfy society's...
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Description
Today, public relations has emerged as a main technique for forming public opinion in order to satisfy the demands of collective strength for the common good. It's been stated that public relations can flutter its angel wings and fix any media disaster.
The PR world's action for the new century is said to be "PR is a free man, an invaluable tool, and a confidant." The default PR exists whether anyone cares or not. Nothing beats investing in and utilizing...
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What is public relations? Even if you have never worked in public relations before, this eBook mini guide explains what PR is all about and why it can be a valuable tool for any company looking to make an impact in the market. Whether you are a small business owner interested in using PR to boost awareness about your company, or someone keen to learn more about the subject, this eBook is for you. This being a mini guide, there is also a mini directory...
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In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy. Aim to become your own PR agency, become familiar with media planning, structure of a press release that...
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The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place....
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From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.
When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.
EthicalVoices...
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English
Description
I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.
As a public relations professional, your craft isn't as straightforward as it may seem to those outside the PR industry. It's a career in which strategizing and storytelling, making quick connections and forecasting...
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The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current...
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“The Untold Power: Underrepresented Groups in Public Relations” fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepresented groups.
The evolution and advancement of public relations have been recorded and taught as an integral part of the communications curriculum, but the stories of these trailblazers went untold.
The text offers snapshots of...
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Andrea Sexton brings Public Relations to life with a simple explanation of what PR is and where it sits within an overall marketing strategy. Use this practical book to help you add a PR strategy that works for your business.
Learn what PR is and how you can make it work for you and your business. Find out how to set up a campaign and write an effective press release. This little gem of a book also includes some tips on awards, brand ambassadors and...
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Ofield Dukes is, considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.
This book-written by Dukes himself-takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential candidate in the Sixties.
Along the way he advised such notables...
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as: how can they best work with a market...
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This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.
There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in...
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Getting good PR is easier, and cheaper, than you think!
If you want to get media attention, you don't need to spend a dime, and you definitely don't have to pay someone to do the work for you. Here's how to do it yourself.
In “DIY Public Relations”, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don't have a communications and marketing...
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169 pages ; 23 cm.
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"It is her characteristic generosity rather than her love of animals that finds Mrs Pargeter supporting her friend, Jasmine Angold, at a charity reception for PhiliPussies, whose worthy aim is to rehabilitate stray cats from the Greek island of Atmos into caring English homes. But the evening is to have unexpected consequences. At the event, Mrs. P is taken aback to meet a woman who claims to be the sister of her late husband, the much-missed Mr....
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An industry insider's timely analysis of a field in fluxBusiness and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers...
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Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding...
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