Catalog Search Results
1) Chances are
Author
Physical Desc
249 pages ; 23 cm
Language
English
Description
When Donovan Grant's company hires Liz Jerome as a public relations expert, Liz is unprepared for Donovan's flirting, and must face her painful past before acknowledging her growing attraction to him.
Author
Series
Perfect destinies volume 1
Physical Desc
248 pages ; 17 cm.
Language
English
Description
"Straitlaced tycoon Richard Carlton suspects that his aunt Destiny has more than business matters on her mind when she insists he meet klutzy PR executive Melanie Hart. Melanie might be brilliant--and beautiful--but Richard won't open his wounded heart to any woman, no matter how much she might make his pulse race. Yet when the press mistakenly reports that they're a couple, Richard convinces Melanie to pretend that they're engaged--to bolster his...
5) Fireside
Author
Series
Physical Desc
412 pages ; 17 cm.
Language
English
Description
Bo Crutcher, a professional baseball player, gets help from Kimberly van Dorn, a public relations expert, in dealing with both the media and his long-lost son, AJ. While spending the winter with Bo and AJ at Willow Lake, Kimberly begins to fall in love.
Author
Physical Desc
248 pages ; 22 cm
Language
English
Description
"A mid-level employee of a New York-based public relations firm finds his consciousness uploaded into the company's internal Slack channel"--
Gerald, a mid-level employee of a New York-based public relations firm, has been uploaded into the company's internal Slack channels. At least his consciousness has. His colleagues assume it is just an elaborate ploy to exploit their lax work-from-home policy. Disembodied and alarmed by the looming abyss of...
7) Likeonomics: the unexpected truth behind earning trust, influencing behavior, and inspiring action
Author
Language
English
Formats
Description
Envisioning a world where personal relationships, likeability, honesty, and simplicity are behind mergers and product sales, presents real-world case studies of brands and individuals that have successfully used these principles.
Author
Language
English
Description
Today, public relations has emerged as a main technique for forming public opinion in order to satisfy the demands of collective strength for the common good. It's been stated that public relations can flutter its angel wings and fix any media disaster.
The PR world's action for the new century is said to be "PR is a free man, an invaluable tool, and a confidant." The default PR exists whether anyone cares or not. Nothing beats investing in and utilizing...
Author
Language
English
Description
At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of your business and seep into parts of your personal life. It's not a question of if a crisis will hit but when. When it does, there's no time to stop and strategize.
What's your plan for survival?
Communication strategist Wesley Donehue has managed some of the biggest political and corporate scandals in recent decades. One of the first...
Author
Language
English
Description
Looking to take your business to the next level with media relations? Look no further! This essential guide covers everything you need to know, from developing a strategy and creating key messages, to choosing the right media and training spokespeople. Whether you are a small business- or micro-business owner looking to get publicity for your company, products, and/or services, or interested in learning more about media relations, this no-frills guide...
Author
Language
Español
Description
Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito en aproximadamente 18500 palabras.
Tabla...
Author
Language
English
Description
Every organization is vulnerable to a crisis. From accidents or rogue bloggers, to product recalls or community relations challenges, crises can occur in many forms. Quick, well-thought out action, is necessary to protect your reputation and your bottom line. Delaying or fumbling your initial response can create long-term damage, and a failure to respond can be even worse.
Advanced planning is paramount in dealing with a sensitive issue, crisis or...
Author
Language
Français
Description
Pourquoi faire appel à un cabinet de relations publiques? Quelle valeur ajoutée peut-on tirer de la consultation? Quelle formation, quelle expérience et quelles habiletés les consultants doivent-ils posséder? Comment répondre efficacement aux besoins de la clientèle et en même temps savoir gérer et rentabiliser un cabinet? Voilà quelques-unes des questions auxquelles répond l'auteur de cet ouvrage en esquissant un portrait des meilleures...
Author
Language
English
Description
When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with "60 Minutes" – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It's an entertaining read with each communications principle brought to life through compelling case studies and real life examples....
Author
Language
Français
Description
Les médias sociaux ne sont pas étrangers aux relations publiques. Au contraire, l'essence même des relations publiques est la création de liens sociaux avec les différents publics des organisations. Toutefois, si la constitution d'un capital social demeure l'objectif principal des relations publiques, les pratiques professionnelles se transforment avec l'usage des médias sociaux.
Cet ouvrage, réunissant les contributions de chercheurs et de...
Author
Language
English
Description
Public relations has always been an essential part of doing business, which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts.
Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders....
Author
Language
English
Description
In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy. Aim to become your own PR agency, become familiar with media planning, structure of a press release that...
Author
Language
English
Description
PR is a marvelous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to avoid. It would be great if there were some simple rules to follow.... right...!?!?!
Well, here we are!
20 rules that will help you get PR right and not f**k it up. Straight talking. Simple. No nonsense. And no five-syllable-words-that-need-to-be-looked-up-on-google....
Author
Language
English
Description
The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce professional PR human resources to satisfy society's...
Author
Language
Français
Description
La nécessité pour les organisations de définir des terrains d'entente avec les groupes, les organismes et les individus qui peuplent leur environnement est aujourd'hui devenue très évidente. Ce domaine d'expertise est celui des relations publiques. Le présent essai est le premier qui, en français, fait le pont entre les prescriptions de la théorie et les réalités de la pratique en relations publiques. Il jette les bases d'une vision, voire...
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