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You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach.
In this book, learn key skills, including…
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Qu'il s'agisse de mousser les ventes d'un produit ou de présenter les avantages d'un service, la mise en place d'un plan de communication n'est pas une sinécure. Mais qu'en est-il de la mise sur pied de campagnes de communication visant l'adoption de gestes à portée sociale comme la prévention du VIH ou la démoustication?
Ce guide pratique, synthèse de diverses théories et de la longue expérience de l'auteur, présente les assises de la communication...
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Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier...
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I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.
As a public relations professional, your craft isn't as straightforward as it may seem to those outside the PR industry. It's a career in which strategizing and storytelling, making quick connections and forecasting...
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Everything you need to know for long-term stock-market success-with critical new information about indexing, ETFs, and 401(k)s
From one of today's most respected authorities on stock investing, Winning the Loser's Game explains how you can avoid common traps and succeed in today's volatile markets. Ellis presents the cold, hard facts about important changes in the market over the past 50 years, why succeeding with active investing has become more...
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The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place....
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At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of your business and seep into parts of your personal life. It's not a question of if a crisis will hit but when. When it does, there's no time to stop and strategize.
What's your plan for survival?
Communication strategist Wesley Donehue has managed some of the biggest political and corporate scandals in recent decades. One of the first...
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Every organization is vulnerable to a crisis. From accidents or rogue bloggers, to product recalls or community relations challenges, crises can occur in many forms. Quick, well-thought out action, is necessary to protect your reputation and your bottom line. Delaying or fumbling your initial response can create long-term damage, and a failure to respond can be even worse.
Advanced planning is paramount in dealing with a sensitive issue, crisis or...
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Today, public relations has emerged as a main technique for forming public opinion in order to satisfy the demands of collective strength for the common good. It's been stated that public relations can flutter its angel wings and fix any media disaster.
The PR world's action for the new century is said to be "PR is a free man, an invaluable tool, and a confidant." The default PR exists whether anyone cares or not. Nothing beats investing in and utilizing...
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Looking to take your business to the next level with media relations? Look no further! This essential guide covers everything you need to know, from developing a strategy and creating key messages, to choosing the right media and training spokespeople. Whether you are a small business- or micro-business owner looking to get publicity for your company, products, and/or services, or interested in learning more about media relations, this no-frills guide...
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Quels sont les liens de dépendance entre les médias et les pouvoirs politiques et économiques? Quel est le rle politique des médias? En complet porte-à-faux avec le discours romantique du journaliste valeureux et prêt à défendre la vérité, on le retrouve ici plutt enserré dans un ensemble de contraintes organisationnelles, dont certaines, comme les logiques économiques de concentration et de marchandisation, lui apparaissent «naturelles»....
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PR is a marvelous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to avoid. It would be great if there were some simple rules to follow.... right...!?!?!
Well, here we are!
20 rules that will help you get PR right and not f**k it up. Straight talking. Simple. No nonsense. And no five-syllable-words-that-need-to-be-looked-up-on-google....
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Les médias sociaux ne sont pas étrangers aux relations publiques. Au contraire, l'essence même des relations publiques est la création de liens sociaux avec les différents publics des organisations. Toutefois, si la constitution d'un capital social demeure l'objectif principal des relations publiques, les pratiques professionnelles se transforment avec l'usage des médias sociaux.
Cet ouvrage, réunissant les contributions de chercheurs et de...
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Français
Description
La nécessité pour les organisations de définir des terrains d'entente avec les groupes, les organismes et les individus qui peuplent leur environnement est aujourd'hui devenue très évidente. Ce domaine d'expertise est celui des relations publiques. Le présent essai est le premier qui, en français, fait le pont entre les prescriptions de la théorie et les réalités de la pratique en relations publiques. Il jette les bases d'une vision, voire...
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Public relations has always been an essential part of doing business, which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts.
Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders....
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In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy. Aim to become your own PR agency, become familiar with media planning, structure of a press release that...
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Pourquoi faire appel à un cabinet de relations publiques? Quelle valeur ajoutée peut-on tirer de la consultation? Quelle formation, quelle expérience et quelles habiletés les consultants doivent-ils posséder? Comment répondre efficacement aux besoins de la clientèle et en même temps savoir gérer et rentabiliser un cabinet? Voilà quelques-unes des questions auxquelles répond l'auteur de cet ouvrage en esquissant un portrait des meilleures...
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When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with "60 Minutes" – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It's an entertaining read with each communications principle brought to life through compelling case studies and real life examples....
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Description
Organiser un événement, petit ou grand, n'est pas une mince tâche et vous devrez tenir compte de milliers de détails tout au long de sa mise sur pied. Ce livre est un guide pratique qui vous accompagnera, étape par étape, dans le processus d'organisation d'un événement : définition des objectifs, sélection d'un site, création d'une liste d'hébergement, choix d'un programme d'activités, location d'équipement audiovisuel, production du...
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Español
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Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito en aproximadamente 18500 palabras.
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