Catalog Search Results
1) Relations
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English
Description
Frank Ellis is smooth, has the gift of gab and is knowledgeable about anything that relates to finances. As a financial consultant, he considers himself to be one of the best. And when it comes to women, he has no qualms about his prowess. He has no complaints; nor has he received any. But it just isn't enough for him anymore.Enter Delilah Carpenter. A sexy, down-to-earth young woman from Savannah, Georgia, she is in the audience of one of Frank's...
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Description
The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce professional PR human resources to satisfy society's...
Author
Language
English
Description
The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce professional PR human resources to satisfy society's...
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English
Description
Today, public relations has emerged as a main technique for forming public opinion in order to satisfy the demands of collective strength for the common good. It's been stated that public relations can flutter its angel wings and fix any media disaster.
The PR world's action for the new century is said to be "PR is a free man, an invaluable tool, and a confidant." The default PR exists whether anyone cares or not. Nothing beats investing in and utilizing...
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English
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International relations are generally understood as a realm of anarchy in which countries lack any superior authority and interact within a Hobbesian state of nature. In Hierarchy in International Relations, David A. Lake challenges this traditional view, demonstrating that states exercise authority over one another in international hierarchies that vary historically but are still pervasive today.
Revisiting the concepts of authority and sovereignty,...
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The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current...
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This book brings a voice to a global audience that is often missing from conversations on AR: the voice of the analyst. Analysts on Analyst Relations' breaks barriers, and for AR professionals the barriers between analyst and vendor need breaking. This is the first book to look at the relationship from the analysts' perspective. For AR pros, the analyst is your "customer". And they are one tough customer-- intelligent experts with well-researched...
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David A. Lake is Research Director for International Relations at the Institute on Global Conflict and Cooperation, and Professor of Political Science at the University of California, San Diego. He is the author of Entangling Relations (Princeton). Robert Powell is Robson Professor of Political Science at the University of California, Berkeley. He has written widely on the application of game theory to issues in strategic studies and international...
10) Media Relations
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This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more. It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when things go wrong): sit downs, stand ups, scrums, double-enders,...
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Dedicated to all those who are seeking to deepen their understanding of the power and importance of relationships in our lives. This book delves into the teachings of the ancient Chinese philosopher Mengzi, exploring the concepts of benevolence and propriety and how they shape our relationships with others.Through this journey, you will learn how these principles can guide you in cultivating meaningful and fulfilling relationships, both with those...
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Français
Description
Qu'est-ce qu'une relation d’emprise? Comment prendre conscience que l'on en est victime? Quels signaux doivent nous alerter?
La relation d'emprise se caractérise par les jeux de pouvoir et le chantage affectif. Dans cette dynamique relationnelle toxique, l'emprise psychologique de la personne dominante finit par annihiler la personnalité de l'autre partie. Mais comment prouver une agression psychologique quand aucune marque de blessure n'est...
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What is public relations? Even if you have never worked in public relations before, this eBook mini guide explains what PR is all about and why it can be a valuable tool for any company looking to make an impact in the market. Whether you are a small business owner interested in using PR to boost awareness about your company, or someone keen to learn more about the subject, this eBook is for you. This being a mini guide, there is also a mini directory...
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Français
Description
La nécessité pour les organisations de définir des terrains d'entente avec les groupes, les organismes et les individus qui peuplent leur environnement est aujourd'hui devenue très évidente. Ce domaine d'expertise est celui des relations publiques. Le présent essai est le premier qui, en français, fait le pont entre les prescriptions de la théorie et les réalités de la pratique en relations publiques. Il jette les bases d'une vision, voire...
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Les médias sociaux ne sont pas étrangers aux relations publiques. Au contraire, l'essence même des relations publiques est la création de liens sociaux avec les différents publics des organisations. Toutefois, si la constitution d'un capital social demeure l'objectif principal des relations publiques, les pratiques professionnelles se transforment avec l'usage des médias sociaux.
Cet ouvrage, réunissant les contributions de chercheurs et de...
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In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy. Aim to become your own PR agency, become familiar with media planning, structure of a press release that...
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Français
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[...] chaque fois que nous faisons un choix, nous faisons le meilleur choix possible, compte tenu de qui nous sommes, de ce que nous vivons à ce moment-là, de ce que nous avons alors comme informations, expériences, connaissances. Quelles sont nos valeurs, nos priorités, nos besoins?
Si, à un moment donné de votre existence, vous décidez de rester en couple malgré les difficultés qui sont là, les conflits existants, le malaise que vous...
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The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place....
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Looking to take your business to the next level with media relations? Look no further! This essential guide covers everything you need to know, from developing a strategy and creating key messages, to choosing the right media and training spokespeople. Whether you are a small business- or micro-business owner looking to get publicity for your company, products, and/or services, or interested in learning more about media relations, this no-frills guide...
Author
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English
Description
David A. Lake is Professor of Political Science at the University of California, San Diego, and coeditor of the journal International Organization. He has published widely in the field of international relations and has, most recently, coedited The International Spread of Ethnic Conflict: Fear, Diffusion, and Escalation and Strategic Choice and International Relations, both available from Princeton University Press.
Throughout what publisher Henry...
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