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Author
Language
English
Description
Marketing is psychology, in practice. That's all it is.
This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.
Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world's...
2) Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)
Author
Language
English
Description
How Do People Really Make Decisions?
We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But, that's rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are, laid out before us. Sometimes, these shortcuts are based on prior information, and sometimes, they're based on faulty assumptions we make about the data we're working with.
These...
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