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Author
Physical Desc
xxiv, 264 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 22 cm
Language
English
Description
Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe.
Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided...
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