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Author
Physical Desc
xviii, 329 pages ; 25 cm
Language
English
Description
Between 2000 and 2015, when Trump announced his candidacy, he was able to identify an unserved political constituency, hone a persuasive message that appealed to their needs, and deliver it effectively, despite intense media opposition. Salkin and Short provide a nonpartisan oral history which shows that Trump had carefully planned his bid for the presidency since he launched what many considered to be a joke candidacy in 1999. His business, media,...
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