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Author
Physical Desc
597 pages : illustrations, forms ; 23 cm.
Language
English
Description
Whether you are in the world of business or creative arts, understanding the laws that govern your work is critical to success. But given the often convoluted terminology that surrounds patents, copyrights, trademarks, and other intellectual property rights, this isn't easy. This book explains what legal rights apply to your work, the scope of copyright protection, includes an overview of trademark law, what the law protects and much more.
Author
Physical Desc
466 pages : illustrations ; 23 cm
Language
English
Description
"A business name, the names of key products, logos, packaging, and slogans all can function as trademarks that distinguish a business and its services and products. This book has information on how to select and protect a great trademark and how to register and maintain a trademark with the federal government. The reader will learn how to choose a trademark that distinguishes their business from competitors, search for marks that might conflict with...
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