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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists-this is the field guide for the journey!
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What goes on inside a paragraph of printed text? Cyrus Highsmith's Inside Paragraphs is an essential primer on the basics of typography that focuses specifically on the role of printed text within a paragraph. Engaging full-page illustrations and Highsmith's accessible explanations show the role of white space between letters, words, and lines. Perfect for students and professionals alike, this updated edition includes a new preface.
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Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning.
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In 1948, the world-renowned book designer Bruce Rogers wrote a brief text that documented and illustrated his creation of the Centaur typeface several decades earlier: The Centaur Types. The book was privately printed by Rogers himself under the name of his design studio, October House. This limited edition of the book was transferred to the Purdue University Libraries at the time of his death along with his other papers and books. Over the years...
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The essential and bestselling guide to typography from beloved design educator Ellen Lupton-revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces.
"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."-I Love Typography
The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography...
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It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today-the typeface of modern design-more so even...
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Andrew Airpump ask'd his Aunt her ailment, Davy Dolldrum dream'd he drove a Dragon, Jumping Jackey jeer'd a Jesting Juggler, and Rory Rumpus rode a raw-bon'd Race-horse among other antics in this antique alphabet of tongue twisters. Originally published in 1836, this charming collection of whimsical rhymes was redesigned 100 years later by some of the twentieth century's most celebrated typographers. The artists volunteered their services and worked...
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Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica's...
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Between 75 to 80% of all books are sold online, whether they are hardback, paperback or digital. That means the first cover a customer is likely to see is going to be about 160 pixels tall or smaller. That, in turn, means that some design techniques that used to work are no longer viable. Learn the 21st Century approach to book cover design because people do judge a book by its cover.
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Design School: Type is an instructive guide for students, recent graduates, and self-taught designers. You'll get a comprehensive introduction to typography, a crucially important skill that underpins practically every aspect of graphic design These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section is interspersed with tests designed to help you retain the...
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An Alphabet Apart
In Letters, the art and poetry of the English alphabet comes alive through rhythm and rhyme in philosophically charged verse. Much can be learned about a people by the language they use, but what can be said of the letters of that language? This playful treatise on the English alphabet explores the art and philosophy of some letters as they gained form in one artist's eye and expression in the language of a wondering wordsmith....
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A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics.
Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials...
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This is a teaser for my new book "Practical, Professional Self-Publishing Handbook". It is also a major upgrade to the graphics and cover design appendixes in "Writing in InDesign" done in CC. It solves a major problem for new self-publishers: how do I do the graphics? Authors and designers using InDesign to design books are often not aware that InDesign is the replacement for FreeHand as far as drawing is concerned. In many ways, it works better...
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Body Type is an eye-opening look into the amazingly creative ways that tattoo artists are utilizing typography. Whereas the majority of tattoo art uses images to convey messages, here the message actually is the image. Twenty-six alphabetical characters might not seem like much to work with, but a look through these photographs reveals the contrary. Here are truly unique social commentaries, expressions of love, hilarious examples of biting satire,...
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“The Language of Graphic Design” provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively.
To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABCs of that language-definitions, functions, and usage. This book provides provides...
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From Rimbaud to the Rolling Stones, from declarations of love and belief systems to self-empowerment and homage, the choice of a typographical tattoo provides insight into the human condition. The sequel to the bestselling Body Type: Intimate Messages Etched in Flesh, this second volume collects over two hundred new tattoos and explores the ideas and emotions behind this indelible commitment. This stunning photography collection features commentary...
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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown-all were intoxicated...
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This show-all romp through design-world darling Jessica Hische's sketchbook reveals the creative and technical process behind making award-winning hand lettering. See everything, from Hische's rough sketches to her polished finals for major clients such as Wes Anderson, NPR, and Starbucks. The result is a well of inspiration and brass tacks information for designers who want to sketch distinctive letterforms and hone their skills. With more than 250...
19) Webfont Handbook
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English
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There's more to choosing a webfont than aesthetics-rendering, language support, hosting, and licensing are equally crucial to communicating your message. Think of webfonts as progressive enhancement and learn how to harness CSS and browser features to improve performance. From selection to optimization, Bram Stein's primer shows you how webfonts can make the web a more visually diverse, efficient, and readable environment.
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Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections-The Letter, The Word, The Paragraph, and The Page-the text is...
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