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Please note: This is a companion version & not the original book.
Book Preview: #1 The Law of Esprit is the first law of wellness. It states that what we wish and expect governs the response we get. We want as much satisfaction, creativity, and wisdom as possible, and this brings us joy.
#2 Esprit is the first law of Wellness. It is the recognition that joy in life, not length of life, is the marker by which all wellness is measured. It is found...
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Get the Summary of Al Ries & Jack Trout's The 22 Immutable Laws of Marketing in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't...
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Please note: This is a companion version & not the original book. Book Preview:
#1 The power of a brand is inversely proportional to its scope. When you put your brand name on everything, that name loses its power. The emphasis in most companies is on the short term, but line extension, megabranding, and variable pricing are being used to milk brands rather than build them.
#2 The masterbrand, superbrand, and megabrand concepts are often used to...
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The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".
This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing...
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"Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were." The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice...
11) Devotion
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Fans of Howard Norman, the internationally acclaimed author of The Hunting of L and The Bird Artist and a two-time National Book Award finalist, will find in this novel-an intense and intriguingly unconventional love story-all the hallmarks of this masterly writer: sparkling yet spare language, a totally compelling air of mystery spread over our workaday world, and ability to capture the metaphorical heartbeat at the center of our lives. Like many...
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212 pages ; 22 cm
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English
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An insider's look at a secretive world behind the closed doors of a prominent New York law firm. Through interwoven tales of family members, clients, and such notables as Teddy Roosevelt and the Astors, also an intimate portrait of a poignant friendship between two men.
14) Simple
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Following the murder of law student Cassie Price, police arrest Cal, a handyman who worked in her neighborhood. But suspicion soon focuses on Cassie's boss, a candidate for the office of governor.
16) 22 seconds
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Women's murder club volume 22
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360, 18 pages ; 25 cm.
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English
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"22 seconds ... until Lindsay Boxer loses her badge -- or her life. SFPD Sergeant Lindsay Boxer has guns on her mind. There's buzz of a last-ditch shipment of drugs and weapons crossing the Mexican border ahead of new restrictive gun laws. Before Lindsay can act, her top informant tips her to a case that hits disturbingly close to home. Former cops. Professional hits. All with the same warning scrawled on their bodies: You talk, you die. Now it's...
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Amoral, cunning, ruthless, and instructive, this bestselling work distills 3,000 years of the history of power into 48 well-explicated laws. As attention-grabbing in its design as it is in content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers.
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