A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.

Lectures by Dr. David Zarefsky, Professor of Argumentation and Debate and Professor of Communication Studies, Northwestern University, cover the history of rhetoric and debate as well as analysis of different types of arguments in various situations.

"This alternative college admissions guide gives non-straight-A students advice on how to identify, gain admittance to, and pay for the schools that will allow them to flourish"--Provided by publisher.

"Striking out at the conception of criticism as restricted to mere opinion or ritual gesture, Northrop Frye wrote this magisterial work proceeding on the assumption that criticism is a structure of thought and knowledge in its own right. In four essays on historical, ethical, archetypical, and rhetorical criticism, employing examples of world literature from ancient times to the present, Frye reconceived literary criticism as a total history rather...

"MSNBC's Mehdi Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value-and can also simply be fun. Arguments are everywhere-and especially given the fierce debates we're all embroiled...

A guide to writing the personal essay, including the basics of essay writing, how to move past private "journaling," and instructions for revision and strategies for getting published.