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PLEASE NOTE: This is a companion to Paco Underhill's Why We Buy and NOT the original book.
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In Why We Buy: The Science of Shopping (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers tailor the environment to induce people to spend. Underhill's team closely studied every detail of shoppers' interactions with the retail environment to find out what inhibits or encourages spending...
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PLEASE NOTE: This is a companion to Neil deGrasse Tyson's Astrophysics for People in a Hurry and NOT the original book.
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Astrophysics for People in a Hurry (2017) by Neil deGrasse Tyson is a collection of essays covering a variety of topics in astrophysics.
Physicists theorize that the universe originated with a Big Bang 14 billion years ago, when all matter that exists in the universe began as an extremely dense point and rapidly spread...
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Summary, Analysis & Review of Brad Stone's The Everything Store by Instaread
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The Everything Store: Jeff Bezos and the Age of Amazon recounts the rise of Amazon since it was founded in 1994. Simultaneously, the book is a partial biography of the company's CEO and founder, Jeff Bezos, whose personality, values, and life experiences have had enormous influence shaping the company as it exists today. He is a much-feared but much-respected leader...
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Summary, Analysis & Review of Chip and Joanna Gaines's The Magnolia Story with Mark Dagostino by Instaread
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The Magnolia Story by Chip and Joanna "Jo" Gaines, with Mark Dagostino, is the true tale of how the husband-and-wife team, stars of the HGTV show Fixer Upper, built a life together in Waco, Texas. Starting with their first date, which was about 15 years before the book's publication in 2016, the couple traces the development of their...
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Summary, Analysis & Review of Steve Harvey's Jump by Instaread
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Jump by Steve Harvey, a well-known television personality, is an inspirational self-help book designed to motivate people to get out of their habitual ruts and take substantial risks to achieve their dreams. Too many people believe that leaving an unsatisfying job or relationship is too great a chance to take. They think that they can't start over or that they'll go broke and...
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PLEASE NOTE: This is a companion to Lama Surya Das's Awakening the Buddha Within and NOT the original book.
Lama Surya Das explains the eight steps to enlightenment outlined by Tibetan Buddhism.
Buddhism is a spiritual philosophy that was established more than 2,500 years ago.
Inside this companion to the book:
• Overview of the Book
• Insights from the Book
• Important People
• Author's Style and Perspective
• Intended Audience
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PLEASE NOTE: This is a companion to Malcolm Gladwell's Blink and NOT the original book.
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In Blink: The Power of Thinking Without Thinking (2005), Malcolm Gladwell argues that first impressions are often surprisingly accurate. Having less information and making decisions quickly leads to better outcomes in many cases...
Inside this companion to the book:
• Overview of the Book
• Insights from the Book
• Important People
• Author's...
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PLEASE NOTE: This is a companion to Paul Van Der Merwe's Lucky Go Happy and NOT the original book.
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Author Paul van der Merwe follows an unlikely journalist on an adventure to define happiness in Lucky Go Happy: Make Happiness Happen! (2014). The journalist is not actually a person but rather a rat named Lucky who searches for a shared definition of happiness among the animals of the African Bushveld...
Inside this companion to the book:
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PLEASE NOTE: This is a companion to Matt Tabbi's Insane Clown President and NOT the original book.
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Insane Clown President: Dispatches from the 2016 Circus is a collection of articles about the 2016 presidential election that journalist Matt Taibbi wrote for Rolling Stone magazine. Comprised almost entirely of the author's reporting from the campaign trail, the book traces Donald Trump's rise to power while analyzing some of the other circumstances...
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PLEASE NOTE: This is a companion to Tom Rath's Eat Move Sleep and NOT the original book.
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Eat Move Sleep (2013) by Tom Rath is a guide to enhancing good health and increasing longevity by making smarter decisions every day in three areas: diet, exercise, and sleep habits. Embracing all three areas at once is crucial because of the mutually beneficial effects of eating right, moving more, and sleeping better...
Inside this companion to the...
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Summary, Analysis & Review of George Packer's The Unwinding by Instaread
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The Unwinding by George Packer is an account of the decline of American institutions since 1978. The traditional pillars of American middle-class democracy-government, schools, churches, and the media-have eroded. The American Dream has persisted, but it is no longer attainable through adherence to traditional values like hard work, education, and determination. As...
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PLEASE NOTE: This is a companion to Mark Schatzker's The Dorito Effect and NOT the original book.
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In The Dorito Effect: The Surprising New Truth About Food and Flavor (2015), Mark Schatzker examines the effects of laboratory-produced flavorings and their role in the modern American diet. Schatzker theorizes that the rise of synthetic flavors is a significant contributor to the increasing prevalence of obesity...
Inside this companion to...
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Summary, Analysis & Review of Bill Burnett's & Dave Evans's Designing Your Life by Instaread
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Designing Your Life: How to Build a Well-Lived, Joyful Life by Bill Burnett and Dave Evans is a self-help guide for people seeking to improve their lives and careers by thinking like designers. The book aims to spread the lessons taught in the authors' "Designing Your Life" course at Stanford University, which helps students design their postgraduate...
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PLEASE NOTE: This is a companion to Scott Anderson's Lawrence in Arabia and NOT the original book.
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Scott Anderson's Lawrence in Arabia (2014) is a consideration of the colonial designs of the Western imperial powers during the First World War and how their actions shaped the current political situation in the Middle East. The book follows the careers of a handful of influential individuals and explores how their actions influenced the war...
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PLEASE NOTE: This is a companion to Jason Fung's MD The Complete Guide to Fasting and NOT the original book.
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Jason Fung's The Complete Guide to Fasting: Heal Your Body Through Intermittent, Alternate-Day and Extended Fasting promotes fasting as a treatment for obesity and diabetes. Fung argues that weight gain and type 2 diabetes are the result of insulin resistance, which can be corrected through fasting.
For patients who are obese, most...
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Summary, Analysis & Review of Melissa Hartwig's Food Freedom Forever by Instaread
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Food Freedom Forever by Melissa Hartwig is a self-help guide for anyone who has struggled with dieting and making healthy food choices. "Food freedom" is a way of life that helps people make conscious decisions about all foods instead of permanently restricting certain foods, such as cheese or cupcakes. Hartwig, a certified sports nutritionist and co-founder...
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Summary, Analysis & Review of Arlie Russell Hochschild's Strangers in Their Own Land by Instaread
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Strangers in their Own Land: Anger and Mourning on the American Right describes a liberal sociologist's journey toward understanding the emotional appeal of the Tea Party. Author Arlie Russell Hochschild, who is based in Berkeley, California, traveled to the American South to speak with more than 60 men and women who identified with the Tea...
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PLEASE NOTE: This is a companion to Cheryl Strayed's Tiny Beautiful Things and NOT the original book.
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Tiny Beautiful Things: Advice on Love and Life from Dear Sugar (2012) is a collection from the popular advice column that novelist and essayist Cheryl Strayed wrote for The Rumpus, a literary website, from 2010 to 2012. Using the pen name Sugar, Strayed responded to queries from troubled readers who were coping with love, loss, and other...
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PLEASE NOTE: This is a companion to Niall Kishtainy's A Little History of Economics and NOT the original book.
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A Little History of Economics by Niall Kishtainy is a general overview of the development of modern economic theory.
Since ancient times, scarcity has been the driving force in all economic trends...
Inside this companion to the book:
• Overview of the Book
• Insights from the Book
• Important People
• Author's Style...
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Summary, Analysis & Review of Ken Blanchard's & Spencer Johnson's The New One Minute Manager by Instaread
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The New One Minute Manager by Ken Blanchard and Spencer Johnson is a business parable that portrays a young businessman learning about the strategies of one very effective manager who uses techniques described as the New One Minute Manager methods. The employee searches far and wide for the perfect management strategy but does not find...