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Entender el comportamiento social de los consumidores en línea y fuera de línea es esencial para el desarrollo de estrategias de comunicación de marketing viables.
Los medios digitales y sociales han estimulado a las marcas a desarrollar tácticas de investigación que avancen en el ámbito de la conducta social de los consumidores en línea. La observación y la comprensión de cómo los consumidores se comportan e interactúan entre sí ha dado...
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English
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This little book packs a big punch when it comes to developing remarkable communication skills that will enhance employee engagement. With a focus on practical application, language patterns, and specific "words to choose" and "words to lose," you will discover communication tools you can put to use immediately.
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Español
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Sobre el emprendimiento es importante señalar que hay varios tipos pero es un hecho que todos ellos partieron de la iniciativa emprendedora empresarial y, confirmada la importancia de los otros, como por ejemplo el emprendimiento sostenible, del desarrollo social, el enfoque de este estudio es el emprendimiento empresarial o corporativo. Se obedece una cronología de sistematización del concepto alineado con hechos como la revolución industrial...
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English
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Businesses need to be smart to succeed, but it’s not enough to make yourself smarter as the leader or to fill the company with smart people. Businesses full of smart people (and led by them) make stupid decisions all the time. Instead, in today’s rapidly changing, uncertain world you need to design your business itself to be intelligent, to harness the collective abilities of its people by systematically addressing critical thinking, communication...
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Français
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Au cours des dernières années, de nombreux chercheurs et chercheuses ont élaboré un ensemble d'approches théoriques (systémiques, fonctionnalistes, interprétatives, critiques ou constitutives) pour penser la communication et rendre compte de son pouvoir organisant. Cependant, la majorité de ces travaux ont été publiés en anglais et peu de ressources existent pour l'enseignement, en français, de ces approches.
Cet ouvrage collectif vient...
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English
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Are you stuck on the corporate ladder? Here is how to recognize the red flags that may be holding you back: • Are people frequently asking you to repeat what you just said? • Do you get nervous, speak too quickly, or forget what you want to say? • Are promotions passing you by? If you answered yes to any of these questions let Communicate Up the Corporate Ladder be your motivation to take action. The goal of this book is to build clarity, confidence,...
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English
Description
Workplace communication has always been challenging. Today it's perilous.
Managers and HR professionals have always needed to find the right words to effectively supervise, motivate, reward, and discipline their direct reports, and successfully navigate office politics.
But today, workplace conversations are fraught with new complexities and have the possibility of leading to legal or reputation liability.
It's vital managers and HR professionals...
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English
Description
What do you stand for? What is the foundation of your leadership approach? And what's really important to you? Many leaders know the answers to these questions at an intellectual level, but interestingly, they don't talk about them very often, and most have never expressed themselves in writing on these important leadership underpinnings. The Leaders Journal provides leaders the opportunity to take their thinking to a deeper level. Organized around...
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Get the Summary of James Pyle's Find Out Anything From Anyone Anytime in 20 minutes. Please note: This is a summary & not the original book. "Find Out Anything From Anyone Anytime" by James Pyle is a comprehensive guide to the art of questioning. Pyle, who learned the power of questions while selling cemetery plots, demonstrates through various anecdotes and exercises how skillful questioning can build connections and elicit valuable information....
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English
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Hundreds if not thousands of business books have been written advising businesses on what to concentrate their attention in order to achieve long-term profitability. Suggestions include how best to prioritize focus on any one of a range of business areas including customers, employees, processes, quality, return on investment, etc. Moreover, organizations are often urged to not just focus on functional areas such as marketing, sales, operations, and...
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English
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The Procurement Compendium is a collection of short articles relating to procurement and supply chain management, first published online via Spend Matters and Public Spend Forum websites. They aim to inform, provoke, occasionally educate and sometimes even amuse. Although procurement is the broad theme, topics range from Machiavelli's thinking on change management to "licensing the procurement profession" the James Bond way; from the reasons for David...
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English
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Self-Publishing Your Book In Multiple Formats is designed to help writers take advantage of the many formats for publishing and selling books. It features an introduction to the different platforms and how to prepare and publish your manuscript in each format. By doing so, you can take advantage of the multiple approaches for selling your book to customers who like to read books in different ways. To this end, the book features the following topics:-...
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Español
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¿Cómo se prepara la comunicación y se evitan los malentendidos también desde la comunicación? ¿Qué clima comunicativo se respira en nuestra organización? Un grupo de autores expertos en comunicación unen sus conocimientos en las páginas de este libro para construir un modelo interdisciplinar enfocado a desarrollar una competencial oral de repercusión.
Mucho más que hablar está escrito desde los ámbitos más diversos y por consiguiente...
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Series
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Español
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¿Por qué confiamos en algunas marcas? ¿Cómo nos vinculamos con ellas? ¿Nos enamoramos de las marcas? ¿Por qué las emociones se han convertido progresivamente en un "driver" de acceso a una marca y su consumo? ¿Estamos en presencia de un mercado "emocional" que demanda "marcas humanas"? ¿Podríamos afirmar que la relación entre marcas y audiencias sería equiparable a las relaciones entre personas? Las respuestas a estas preguntas —y algunas...
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English
Description
Create Your Own Future is a powerful book on self-empowerment that offers a wealth of ideas readers can apply immediately to take complete control of their personal and work lives. Intended for anyone who wants to make more money and get more satisfaction from life, the book offers twelve principles for success and real-world action plans that help you reach your goals. Author Brian Tracy is one of the most renowned and successful self-help authors...
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Español
Description
Un conjunto de técnicas y conocimientos que te mostrarán el camino, desde el análisis de las cuestiones de personalidad y valores, hasta los pasos a seguir para encontrar las fuentes de la ventaja competitiva, así como las técnicas y recursos para conseguir una comunicación eficaz.
Con un tono coloquial y divulgativo, el autor transmite las reglas a la vez que recomienda su olvido, desde el convencimiento de que el aprendizaje es solo el punto...
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English
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The Business Card Booster is a practical guide that can help anyone make their business cards work more effectively. From planning what must be included on your card to getting it distributed as widely as possible, this book is suitable for any size of company and an essential guide for graphic designers and print shops.
Still more topics include printing options, traditional vs online printing, when to use a photo on a card, what to print on the...
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English
Description
In our attention-deficit world, words alone never seem to cut it. Increasingly, we revel in images. Picture Collaboration provides facilitators, of all types, a visual approach to understanding and communicating what it truly means to work together, and get things done. It applies a visual lens to collaborative practices. Our brain is a visual processing dynamo. Adding visualization to your collaboration toolkit will benefit you, and those you serve....
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English
Description
Can managers have too much of a good thing? Can managers be too clever, or too charming or too courageous? How do you address aggressive behavior in the workplace, the narcissistic manager or anger management in the workplace? Fact: extremes of anything are, by definition, abnormal. You can be too tall or too slim. It is called the spectrum hypotheses: extremes of good things can be bad things. Many offices have mugs, plaques or notices which read:...
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English
Description
Speechwriter Jeff Porro has helped Fortune 250 CEOs and the heads of some of the nation's most influential nonprofits. In his first book, he draws on two decades of experience to provide very practical advice on how leaders can use the spoken word to engage the audiences most important to their success – including funders, clients, investors, employees, the press and public. In the first section of the book, Jeff describes how better speeches, talks...
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