Catalog Search Results
61) Copywriting Hoy
Author
Series
Language
Español
Description
Copywriting Hoy ¿Te gustaría aprender a redactar los copys y post de tus blogs o sitios web? Aprender a encarar y abordar temas basados en el marketing y nichos muy importantes como el de la moda, por ejemplo. Adaptar ideas de copy y aprender a determinar el avatar y llegar a influir e impactar sobre ese tu público objetivo. Muy bien, con este pequeño y sencillo manual de redacción publicitaria lo podrás hacer. Va dedicado a ti y a mis hermanos...
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English
Description
Using his experiences of life in the corporate jungle, K.F. Dochartaigh has produced a survival manual that assists and guides the reader on how best to navigate corporate pitfalls and avoid being 'trapped'.
The book fuses three separate but intertwined disciplines of the animal kingdom, the guerrilla battlefield, and the corporate world to help establish patterns of behavior and to understand the motivations that drive each action.
All three areas...
Author
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Español
Description
La remuneración es el conjunto de ventajas y beneficios monetarios ofrecidos por el empleador al trabajador por su trabajo, ya sea por la realización de actividades que requieran fuerza física, capacidad científica, artística o intelectual, por un período de tiempo determinado o no, previamente acordado entre las partes.
Desde esta perspectiva, este trabajo presenta el concepto de remuneración y sus modalidades, la definición de salario y...
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English
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Athletes Making Moves Is The First Book On Name, Image, And Likeness For Every Athlete. In This Book, The Protector Of Athletes Reveals Her Proprietary Framework, Have Your S.A.E., That Helps All Athletes Set The Groundwork To Holistically Understand And Build Self-Foundational Tools Essential To Operating And Protecting Their Name, Image, And Likeness.
The Protector Of Athletes Uses Storytelling That Teaches Athletes How To Shift Their Mindsets,...
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English
Description
In the early 2000s, federal enforcement efforts sent white collar criminals at Enron and WorldCom to prison. But since the 2008 financial collapse, this famously hasn't happened. Corporations have been permitted to enter into deferred prosecution agreements and avoid criminal convictions, in part due to a mistaken assumption that leniency would encourage cooperation and because enforcement agencies don't have the funding or staff to pursue lengthy...
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English
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IS YOUR SMALL BUSINESS LEGALLY PROTECTED? In Smooth Sailing: A Practical Guide to Legally Protecting Your Business, attorney Cheri Andrews lays out the crucial foundational steps ALL small businesses require to ensure their business is legally compliant and protected. By implementing the practical advice included in this book, you can avoid some of the most common legal mistakes made by entrepreneurs, mistakes that could put your business and personal...
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English
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This handbook makes planning and problem-solving easy with its clear explanations of complex issues.
In The Law (in Plain English)® for Small Business, Sixth Edition, Leonard DuBoff guides entrepreneurs and small business owners through the maze of legal obligations and protections they need to understand. Chapters cover important topics such as:
• Licenses
• Trademarks
• Insurance plans
• Franchising
• Incorporating
• Advertising
•...
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English
Description
Are you being chased or sued by a debt collector over a credit card debt and wish to represent yourself in court? Here is all the information you will need to be successful. Following these guidelines may even put a check in YOUR pocket instead of theirs. Collection law firms rely on your lack of knowledge, and hope you won't even answer the lawsuit, which happens 95% of the time. Debt buyers are even worse. Fight back and win!
69) The Pocket Legal Companion to Patents: A Friendly Guide to Protecting and Profiting from Patents
Author
Language
English
Description
Many great ideas fail because the inventors do not take the appropriate steps to protect, promote, and profit from their ideas. This friendly guide will walk you through everything that needs to be done before you can expect to realize financial gain from your invention.
Experienced patent attorney Carl W. Battle provides methods for commercializing your invention, sources of information and assistance, and helpful guidelines for obtaining a US patent...
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English
Description
Intro to GDPR is written by experienced data protection professional Punit Bhatia. Bhatia has served as the Privacy and Protection Officer in an EU-based bank and lecturer at the Solvay Brussels School of Economics and Management. He is Certified Information Privacy Professional — Europe (CIPP-E), Certified Information Privacy Manager (CIPM), and Certified Outsourcing Professional (COP).
Bhatia will lead you through the complex journey to the GDPR...
Author
Language
Français
Description
Ce livre explore les impacts de l'IA sur l'emploi, les compétences et les industries, ainsi que les répercussions sur les employeurs et les travailleurs. Il se compose de cinq chapitres qui abordent différents aspects liés à l'IA. Le chapitre 1 décrit les différents types d'IA et leur utilisation actuelle dans les entreprises, les avancées récentes et les tendances à venir. Le chapitre 2 examine les impacts de l'IA sur l'emploi, en expliquant...
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English
Description
As the leader of your company, you have a lot to worry about on a daily basis. The last thing you need to invest your time in is agonising over the complex legal issues that underpin your actions.
In How to Avoid a Fall from Grace, Sarah Bartholomeusz offers legal advice gathered from more than a decade of working with Australian and international companies of every shape and size. In simple terms, Sarah explains how the law specifi cally relates...
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English
Description
John Kwoka's Controlling Mergers and Market Power: A Program for Reviving Antitrust in America is an important and timely contribution from a prominent antitrust economist and policy advisor. It has been many decades since questions about antitrust enforcement have been so prominent in political, economic, and scholarly debate. Mergers in countless industries, rising concentration throughout the economy, and the dominance of tech giants have brought...
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English
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Coming up with a million-dollar idea is only the first step in what might seem like a long and difficult process. In The Patent Guide, Second Edition, experienced patent attorneys Carl W. Battle and Andrea D. Small deliver basic and comprehensive advice that is easy to understand and will allow you to protect, promote, and profit from your ideas. Chapters discuss such topics as:
How to commercialize your invention
Where to find sources of information...
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English
Description
This book is for use in IMBA, MIB, LLM and other graduate programs; in university-based executive development programs; and in in-company seminars - and for use as a handbook and reference book by managers, executives, board members, consultants, and legal counsel who are engaged in the practice of international trade and/or foreign direct investment (FDI).
The authors provide an advanced introduction to international trade and FDI terms, concepts,...
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English
Description
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.
It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth...
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English
Description
A Clear, Friendly Reference for Using, Protecting, and Profiting from Copyright!
Copyright may seem like a mystery, but it is actually quite easy to understand-as Lee Wilson demonstrates in The Copyright Guide, Fourth Edition. This resource explains everything you need to know to make copyright work for you, including how to license your copyrights, how to acquire the right to use the works of others, what copyright infringement is, how to protect...
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Series
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English
Description
In our age of unlimited, around-the-clock communication, copyright literacy has become a must for almost all of us, and everyone-informed or not-seems to have strong opinions about the rights of copyright owners and the rights of copyright users. This clearly written and objective book will reward readers with a more concrete understanding of our whole copyright system. Intellectual property lawyer Lee Wilson, author of six books on intellectual property...
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English
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When serial entrepreneur Andrea Sager started her first business, she was a law student just trying to make ends meet. But after a few short months of online sales, she realized that she was onto something special. She had scaled her business from an e-commerce storefront to a successful brick and mortar, almost overnight. She discovered that being a business owner was much more than a way to make ends meet, it was a lucrative venture that had the...
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English
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From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future. We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms -- big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis...
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