"Gabriel really wants to buy some fancy Fast Kids shoes. But his mom says they can spend no more than thirty dollars. Gabriel searches for a great deal on the shoes. He looks online, goes to the shoe store, and checks a discount store too. Will he find the shoes at a price he can afford? Read this book to find out!" - Amazon.com. Gabriel learns how to hunt for a bargain when he is in the market for new running shoes in order to win the upcoming race....

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.

"As we become a more digital society, the gains that have been made for the environment by moving toward a paperless world with more and more efficient devices will soon be or already have been offset by the number of devices in our lives that are always using energy. But many don't think about the impact on the environment of the "Internet of things." Whether it's a microwave connected to the internet, use of Netflix, or online shopping, these technological...

"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance...

A look at the deeper meaning behind our food choices: from the prioritization of convenience over health to the ways food at work affects our happiness; from the American obsession with "having it our way" at Starbucks, Chipotle and other chains that individualize the eating experience to the fascinating dynamic between highbrow food culture -- artisan this and small-batch that -- and the lowbrow, such as Taco Bell's sale of 100 million Doritos Locos...

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers-they're super consumers. Although small in number, super consumers can have an outsized impact on a company's bottom line. Representing...

Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems. However, understanding that we, as humans, are predisposed...

GuíaBurros: Tus derechos como ciudadano y consumidor es una guía con todo lo que necesitas saber de tus derechos como ciudadano y consumidor, desde el individuo como persona, el individuo como familiar, hasta la justicia gratuita. El individuo en su condición de persona El individuo en su condición de familiar Las relaciones paterno-filiales Las relaciones entre parientes Las relaciones conyugales Testamento y herencia El individuo y el tráfico...