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Un guide pratique et accessible pour tout savoir sur Spotify et ses créateurs passionnés
Avec plus de 60 millions d'utilisateurs actifs à travers le monde en fin d'année 2014, Spotify est de loin l'acteur incontournable de l'écoute de musique en streaming. Mais que sait-on réellement de l'entreprise et des moyens qu'elle met en œuvre pour proposer à l'auditeur ses morceaux préférés ? Quelles sont les clés de la réussite de cet acteur...
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Why is it that multinational drug companies hide or falsify unfavorable results? Why do automakers knowingly sell us unsafe cars? Why is big business allowed to poison our environment-and us? Why is our food so unhealthy, with obesity growing at such an alarming rate? Why are we working such long hours and enjoying life less? This timely and important book places the blame for much of what ails contemporary society squarely on one institution: the...
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Un ouvrage synthétique et accessible sur l'ensemble des travaux réalisés par la veille du réseau InnoCherche.
Conçu comme un véritable outil de vulgarisation, il a été écrit par l'ensemble des veilleurs de l'association InnoCherche qui mettent en commun leur veille faite au cours des huit voyages de veille en écosystème ou dans le cadre des neuf Think Tank mensuels. Les veilleurs ont en commun un prisme qui sert d'outil de décodage et...
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Thank you for your interest in this book. The "Easy Guide" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason Joseph Anthony created this series. It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a subject. Instead of spending a lot of time and money on a subject...
265) Color For Profit
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Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings. Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber...
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The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique...
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From international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry but a roadmap for its rebirth.
Few crises in modern history have so completely disrupted every aspect of daily life as the Covid-19 pandemic. Every market, industry, profession, service, and category of product was in some way rocked by its impact.
Researched in real time from inside the crisis,...
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A thought-provoking and provocative challenge to consumerism (with plenty of name-dropping and celebrity antics).
Sassy and satirical, “Shopomania” is an economic, environmental and social study. This light-hearted, dark-souled dictionary of coined words, or "shoponyms," takes readers on a roller-coaster ride of avaricious antics and outrageous profligacy.
Shopping in one form or another has existed for millennia but, aside from a few slumps,...
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The must-read summary of Lisa Johnson and Andrea Learned's book: "Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Market".
This complete summary of the ideas from Lisa Johnson and Andrea Learned's book "Don't Think Pink" shows that very few corporations purposefully attempt to target women to purchase their products, despite the fact that women make or influence 80% of all purchase decisions. Furthermore, those...
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Find out how YouTube made video content accessible to all in just 50 minutes!
YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread that many of its users have launched highly successful...
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The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback".
This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which you repeatedly ask for consumer feedback and adapt accordingly, you can optimize your product and ensure...
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The must-read summary of Michael Bosworth and Ben Zoldan's book: "What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story".
This complete summary of the ideas from Michael Bosworth and Ben Zoldan's book "What Great Salespeople Do" shows how the best salespeople are experts in the art of creating emotional connections with their buyers and telling them stories. The authors share their best strategies on...
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This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in in the future, it isn't necessary to research the entire population. In their book, the authors...
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As El Salvador returns to peace after more than a decade of civil war, Eduardo Sosa, an unemployed sociologist, becomes fascinated by a homeless man who lives in a beat-up yellow Chevrolet Assuming his identity, Sosa unleashes a reign of terror on San Salvador with his snake accomplices. A macabre high-speed romp, in which violence and comedy become almost indistinguishable.
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Find out how Spotify changed the way we listen to music in just 50 minutes!
Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening to music for free or paying a monthly subscription to access an ad-free version of the site, has attracted 140 million active users (of whom 60 million are paying subscribers) to the site, and has generated billions of dollars in revenue,...
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Engineers plan transport systems, people use them. But, the ways in which an engineer measures success — speed, journey time, efficiency — are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety — and many other factors that engineering equations don't capture at all. As we near the practical, physical limits...
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The must-read summary of Daniel Nissanoff's book: "Futureshop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We Really Want".
This complete summary of the ideas from Daniel Nissanoff's book "Futureshop" presents a ground-breaking observation on the way our society is changing its 'accumulation' mindset and becoming an 'auction culture'. According to the author, we now make purchases with the intention of temporary...
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Collaborative consumption is a new way of living in which access is valued above ownership, experience is prized over material possessions, and "mine" becomes "ours," allowing everyone's needs to be met with minimum waste. Bursting at the seams with hundreds of helpful tips and valuable resources, Sharing is Good is a practical guide to this new and exciting "sharing economy."
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The must-read summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".
This complete summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don't want to buy products that cannot be upgraded in the future, or services that...
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The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".
This complete summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable revenues through selling this information on to other third parties — telemarketers,...
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