Catalog Search Results
21) The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks
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In the digital economy, businesses need to adapt quickly to satisfy customers' constant demands for new and updated products. But too many organizations are held back by antiquated IT mindsets that separate developmental groups from the rest of the team. To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone-from engineering to the C-suite-on the same page and speaking the same language.
The Product Mindset...
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This is an inside chronicle by a former Kodak Purchasing Manager of why Kodak failed. With words direct from Kodak Chairman and CEO, Antonio Perez, learn how he tried so desperately to save the iconic company amidst a down economy, corporate chaos, and misguided focus. Did Antonio Perez, make the appropriate decisions around leadership roles at Kodak? How detrimental was the internal disorder and unscrupulous behavior exhibited by management? Did...
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As a customer success leader, whose insight do you rely on for success?
Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust?
Wayne McCulloch has more than 25 years of experience in the software...
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A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as "king" is explored. The author forecasts how we will engage in commerce in the future and proposes a roadmap to follow in order to achieve customer engagement and success in tomorrow's retail arena.
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Environmental impacts in consequence of human activities mainly lead back to consumption. The overall research aim of this study is to estimate how sustainable consumption can be increased through sustainable innovation by mainly considering pro-environmental aspects. Relating to this, several objectives are pursued as the following examples show. For instants, the study aims to regard efficiency, consistency, and sufficiency as three strategic principles;...
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Summary, Analysis & Review of Jonah Berger's Contagious by Instaread Preview: Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Any product or idea can go viral. It doesn't take a big advertising budget or a celebrity...
27) Affiliate Marketing : Secrets - The Simple Formula To Making $10,000+ Per Month In Passive Income
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Online Business Opportunities Are Knocking On The Door...Whether you will take advantage of these opportunities to help you escape the nine-to-five trap is entirely up to you. Affiliate marketing has become one of the most attractive business opportunities for people looking to get started with an online business model. This opportunity presents itself as one of the easiest and most affordable to get started with. All you need is access to the internet...
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Sometimes we need to take a step back and re-evaluate just why do we do the strange things that we do in business, why do people behave the way they do. "How To Survive" is about taking a fresh look, in a sometimes confrontational, sarcastic, ironic, insightful, and absolutely true way, at the we we handle our work situations. The articles are superbly funny, a unique insight, and cross both local and international views in their appeal.
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Here are some of the testimonials from people who used the advice from the book:
Great Advice Everyone Can Use
"Very enjoyable and an easy read. I love that this provides clear direction that everyone can use to write a letter when you have a bad experience with a business. Wish I had this a few years ago when our hotel room was double-booked and another couple came into our room around midnight! I knew there should have been some type of compensation...
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“Can't-Lose Accounts” brings the Value LifecycleTM full circle with simple tools to help you leverage delivered value and drive repeat business with existing happy customers.
Cross-selling and upselling opportunities are the holy grail of selling. Satisfied key stakeholders will do most of your "selling" legwork for you when they can justify and articulate the past value you've delivered.
Get credit for that value, and make it the cornerstone...
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Este libro realiza un cruce entre la psicología y la economía, o más precisamente, la psicología y la macroeconomía. Pablo Mira indaga si la psicología humana tiene algo que ver con el magro desempeño que mostró la economía argentina en las últimas décadas y que la relegó a ser un país con ingreso medio bajo, pese a ser considerado históricamente un país con potencial para ser rico. "La imagen tradicional en el análisis económico...
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El Centro de Ética y Responsabilidad Social (CERS) y la Facultad de Ciencias Empresariales de la Universidad del Pacífico proponen una reflexión crítica, desde las distintas perspectivas y disciplinas del saber, sobre la relación entre la industria de alimentos y los cambios en la salud y el bienestar de la población. Esta reflexión se materializa en un libro de 10 capítulos que se agrupan en dos partes: la primera contiene cuatro capítulos...
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Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful...
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¿De dónde vienen los productos que consumimos? ¿Qué contienen los alimentos que compramos? Parecen preguntas sencillas y, sin embargo, sabemos muy poco de los elementos que componen nuestra cesta de la compra. Las etiquetas de los alimentos que adquirimos suelen ser ininteligibles para el consumidor medio y resulta virtualmente imposible saber de dónde vienen las materias primas con las que fueron elaborados. La opacidad sirve a menudo para ocultar...
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What is "NeuroAuthority" anyway? At a high level, it's the combination of neuroscience and authority marketing.
Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled...
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En este libro se presenta el estudio empírico sobre el comportamiento espacial de compra de los consumidores de los principales centros comerciales ubicados en la ciudad de Santiago de Cali, Colombia.
Este libro sirve de referente para estudiantes interesados en realizar investigaciones de comportamiento espacial de compra, para empresarios como fuente de consulta y para profesionales, docentes y estudiantes interesados en la investigación de mercados....
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xvi, 366 pages : illustrations ; 22 cm
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"Every day we make choices -- about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions...
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Oxford historian Karl Gerth reveals why we should all care about the everyday choices made by ordinary Chinese. Chinese consumers are quickly replacing overspent Americans as the global economic engine, but in so doing they are dramatically reconfiguring the world economy in ways that may be impossible to reverse.
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The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends! What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled "skinterface" tattoos and smart locks predict the next trillion dollar industry? What can the surprising popularity...
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