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41) Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But, in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique...
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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural...
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xix, 299 pages : illustrations ; 25 cm
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English
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"In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to used-goods enterprises in Ghana, and more. Along the way, Minter meets the fascinating people who handle-and profit from-our rising tide of discarded stuff, and asks a pressing question: In a world that craves shiny...
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277 pages : illustrations ; 22 cm
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English
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"The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus," how do you know...
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The trade gap between the United States and China is a perennial news staple. Our commonplace goods are manufactured in such far-flung places as Honduras, Mexico, and Korea. Why has the distinction Made in America become such a rarity? The cynics always talk about the hard economic realities of our times. They suggest that American manufacturing has reached the end of its road, this is the price we pay for globalization. Alan Uke sees it differently....
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In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment of taxes. The term was coined by John Maynard Keynes...
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An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.
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Español
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Los profesionales del marketing y la publicidad nos bombardean todos los días con anuncios televisivos, vallas en las carreteras, banners en Internet, lonas en las fachadas de centros comerciales, etc. Las marcas y la información sobre ellas nos llegan constantemente, a gran velocidad y desde todas las direcciones.
Nuestro cerebro recopila y filtra esta información todo el tiempo. Algunos fragmentos de la publicidad logran llegar hasta nuestra...
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Español
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Los seres humanos precisamos un sentido de pertenencia. Formar parte de una tribu, pertenecer a ella y aprovecharse de un grupo de gente con ideas similares es uno de los mecanismos más poderosos de supervivencia. Resulta que no deseamos pertenecer únicamente a una tribu, sino a varias. Y si nos dan los instrumentos necesarios y nos lo ponen fácil, nos apuntamos. Las tribus hacen que nuestras vidas sean mejores. Y liderar una tribu nos da la mejor...
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Italiano
Description
Una guida semplice per fare soldi con la creazione di prodotti digitali per un mercato già esistente.
Vi insegnerò a diventare ricchi
Le persone non danno quello che non hanno. Dave McAllen ha delle attività. A coloro che lo ascoltano, egli dà lavoro. Dave fa un sacco di soldi dopo aver cercato nelle pi profonde insoddisfazioni e sofferenze delle persone e creando dei prodotti specifici non ancora utilizzati per aiutarle a trovare risposte e...
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Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is created. If you have a brainstorming meeting and dream up dozens of new ideas, then you have displayed creativity but there is no inventiveness until something gets implemented. So, creativity and inventiveness go together hand in hand.
With his usual...
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Español
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El diseño de experiencias es tan viejo como el mundo. Desde el comienzo de los tiempos se han diseñado ceremonias religiosas, edificios o espectáculos con el fin de transmitir unas determinadas experiencias. A pesar de que la mayoría de las empresas transmite experiencias sin pensar en ellas, consciente o inconscientemente, todas las crean. La gestión de experiencias es un sistema para administrar de forma sistemática las señales sensoriales...
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La gente no da lo que no tiene. Dave McAllen tiene trabajos. A los que escuchan, les da trabajo. Gana mucho dinero después de investigar las frustraciones y dolores más profundos de las personas y crear productos especiales que están sin explotar para ayudarlos a encontrar respuestas y soluciones. Entonces, si estás aquí, seguro que conseguirás el trabajo de tus sueños. Él le mostrará exactamente cómo gana miles cada semana con estos productos,...
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Hay muchos ejemplos de cosas que han triunfado: las pulseras amarillas Livestrong, el yogur griego desnatado, el modelo de gestión de Six Sigma, la prohibición del tabaco, las dietas bajas en calorías y luego la moda de la dietas Atkins, South Beach o las bajas en carbohidratos. La misma dinámica tiene lugar a pequeña escala a nivel local. Un determinado gimnasio será el lugar de moda al que hay que ir, etc.
Todos estos son ejemplos de epidemias...
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El ser humano es esencialmente un animal social. Hemos desarrollado sutiles y sofisticadas maneras de comprender lo que piensan y sienten los demás. En definitiva, estamos programados para sentir empatía. Nos apoyamos en ese instinto para tomar las mejores decisiones en aquellas situaciones que afectan a quienes nos rodean.
Por desgracia, dichos instintos parecen tambalearse cuando nos encontramos inmersos en grupos grandes: a la hora de saber lo...
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Consumo, prácticas y mercados emergentes indaga y reflexiona sobre las prácticas de consumo de los compradores latinoamericanos. En esta búsqueda, los diferentes autores tratan temas como el lugar del centro comercial, el mercado digital o los mercados emergentes en el proceso de compra de los consumidores. Entendiendo los actos de consumo y de compra como situaciones que involucran una infinidad de relaciones y decisiones, el libro aporta una...
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English
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Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand...
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Lo reconozcamos o no, estamos manipulados. Las tecnologías que usamos nos han forzado a adoptar conductas y también han generado nuevas adicciones. Los psicólogos cognitivos definen los hábitos como "conductas automáticas estimuladas por señales situacionales". Son cosas que hacemos con poco o ningún pensamiento consciente. Los productos y servicios que usamos habitualmente alteran nuestro comportamiento, porque así es como fueron diseñados.
En...
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Español
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El mundo está cambiando de forma vertiginosa y, con él, las reglas del marketing. Las viejas prácticas tan bien aprendidas durante años han dejado de funcionar porque han saturado los medios de comunicación y la mente del consumidor. Para que nuestro producto no se vuelva invisible entre unas opciones cada vez más numerosas debemos hacerlo extraordinario, diferenciarlo y lograr que la gente se fije en él como si fuera una Vaca Púrpura.
Las...
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English
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For over 200 years loyalty programs have hovered around enticing customers to come back for more.
This book is a departure from what we have known and adhered to for the past 200 years.
It provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. A new concept of Latency Factors, based on cognitive bias and mental patterns, that identifies the blind spots in our thinking, is also introduced in...
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