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Cada vez son más las empresas conscientes de las ventajas competitivas que un buen diseño ofrece. El diseño logra que los productos, servicios y experiencias realmente importen al consumidor y, por ello, es también lo que mejora considerablemente el rendimiento de las empresas.
Sin embargo, acertar en el diseño de un producto o servicio no es una tarea sencilla. Las empresas que alguna vez lo han logrado son escasas y todavía son menos las que...
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En medio de las estrategias de seducción que utiliza el mercado ante la multiplicidad de elecciones que tiene el consumidor, la necesidad de emulación de este mismo, el goce hedonista de productos y el profundo narcisismo reforzado con el auge de las redes sociales y el consumo a través de plataformas e-commerce, el consumidor vive cada vez con más fuerza las tensiones propias del ansia consumista. Por ello, la educación para el consumo se convierte...
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En una época caracterizada por la creciente deslealtad de los consumidores, la implacable estandarización de los bienes y la presión sobre los precios, todavía es posible -y más necesario que nunca- atraer y preservar clientes. En su nuevo libro, ¡Inspira!, el famoso gurú de los negocios James Champy explica cómo definir una propuesta de valor auténtica y coherente que atraiga y preserve la fidelidad del consumidor, demuestra cómo cautivar...
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Unlock the Secrets to Thriving in Tomorrow's Business World!Are you ready to embark on a journey into uncharted territory, where innovation and opportunity converge to shape the future of entrepreneurship? "Navigating New Horizons" is your essential guide to understanding and harnessing the power of emerging niches and trends, ensuring your business not only survives but thrives in the ever-evolving landscape of commerce.In this groundbreaking eBook,...
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4 audio discs (4 hrs., 15 min.) : digital ; 4 3/4 in.
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Yoon takes us into the minds of superconsumers of all kinds of brands. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use this newfound knowledge to transform ordinary consumers into more profitable superconsumers.
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Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.
Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology causes disruption, but technology merely enables it....
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Beauty is democratizing.
Since the 2010s, the beauty industry has been undergoing a profound metamorphosis as new voices enter the scene. Leveraging social media, innovative indie ventures are tapping into communities of Generation Z and Millennial consumers. Bolstered by the support that they receive from young people, these companies are changing the landscape of beauty.
Who are the visionaries behind the most successful and impactful ventures?
The...
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Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success. The key to winning really big, and staying at the top of the business game is empathy: the capacity to recognize and respond to emotions...
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Discover the transformative world of customer analysis and insight in this comprehensive introductory guide. Gain a fundamental understanding of what customer analysis and insight entail and why they are vital for any business. Real-life examples from various industries showcasing the profound impact of harnessing the knowledge of your customer base. Learn as well the main types, the customer insight tools available and the steps you need to take....
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Esta obra se centra en el análisis de la microeconomía del equilibrio general, la cual involucre varios agentes y mercados, que permiten ampliar las consideraciones de la economía, como un todo, incluso la demanda y la oferta individuales y agregadas, para varios mercados, de manera simultánea. El texto busca acercarse a los estudiantes de pregrado en Economía de una manera diferente, no solo desde la teoría sino por medio de las aplicaciones...
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Sanjeev Goyal is professor of economics at the University of Cambridge and a fellow of Christ's College. He is one of the pioneers in the economic study of networks, and his work has appeared in leading international journals such as Econometrica, Journal of Political Economy, the Review of Economic Studies, and the Journal of Economic Theory.
Networks pervade social and economic life, and they play a prominent role in explaining a huge variety...
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As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun...
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The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior. Although making private behaviors "visible" may conjure a sense of 1984, the reality is that a new kind...
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According to the Huntington Bank Backpack Index, parents spent over a grand per child on school expenses, fees, and supplies in 2015. Depending on the activities that each student participates in, high school can cost up to $1500 per year.
After all, it's clear that public school isn't free, so what can a parent on a tight budget do? The first step is to accept it, and the second is to make plans for it. Keep reading if you're a low-income parent;...
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Human needs are endless. Market is influenced by consumer choice and business activities revolve round consumers. Consumers do not revolve round the market. It was towards the end of 20th Century that more and more goods started coming in the market in closed or sealed packet's, boxes containers etc. the contents of which could not be externally examined and there was likelihood of consumers being deceived and explored by unscrupulous manufacturers...
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Paul De Grauwe is professor of international economics at the London School of Economics and Political Science. He is the author or coauthor of several books, including The Exchange Rate in a Behavioral Finance Framework (Princeton) and Economics of Monetary Union.
In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks. The combination of...
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With one announcement, Apple restored all the hopes and dreams of the Metaverse. But what can we expect inside this virtual world? The metaverse still has 5-10 years to materialize, which gives us time to find the newest gold rush. There are four ways to look at the metaverse: as an entrepreneur, content creator, investor, and consumer. To make money, you should evaluate and interact as all four entities to ensure you can predict the latest and greatest...
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When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction...
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Discover the 24 reasons people are leaving you for competitors and how to win them back.
In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently...
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Dans ce livre, plongez au cœur d'une odyssée captivante à travers les propriétés exceptionnelles et les applications révolutionnaires des matériaux nobles. Des cristaux photoniques qui redéfinissent les télécommunications optiques aux métaux rares propulsant l'électronique de pointe, ce livre offre une exploration complète et détaillée de ces matériaux précieux qui façonnent notre avenir.Le lecteur est invité à un voyage éducatif...
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