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This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business.
Coverage includes...
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We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
Brand Thinking and Other Noble...
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"A graphic designer's search for inspiration leads to a cache of letters and the mystery of one man's fate during World War II. Seeking inspiration for a new font design in an antique store in small-town Stillwater, Minnesota, graphic designer Carolyn Porter stumbled across a bundle of letters and was immediately drawn to their beautifully expressive pen-and-ink handwriting. She could not read the letters -- they were in French -- but she noticed...
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Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there's help! The Graphic Designer's Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation...
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