"An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online...

Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good-- from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal...

"The days are long gone when publishing professionals were willing to take on a manuscript simply because it's based on a "good idea" or even because it's well written. With eyes focused on the bottom line, agents and editors now look for skilled and creative authors who come with an established audience, too. You Should Really Write a Book is essential reading for those wanting to write commercially viable memoirs in today's vastly changed publishing...

This book integrates social media, search engine optimization, and content marketing to create a more targeted and direct approach to online marketing, providing a practical model for companies, large and small, to create successful and scalable digital marketing programs. The world of SEO, social media, and content marketing can be overwhelming, but Optimize helps businesses attract, engage, and retain more customers in a way that makes sense: by...

"With warmth and humor, the author welcomes you into the writer's life as someone who has been there on the other side looking in. Like a freshman orientation for writers, this book includes an in-depth exploration of all the elements of a writer's life, from your writing practice to your reading practice, to your writing craft and the all-important and often-overlooked business of writing. Harness the powers of crowdsourcing and social media to grow...

Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values.

The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.