Catalog Search Results
1) Likeonomics: the unexpected truth behind earning trust, influencing behavior, and inspiring action
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Envisioning a world where personal relationships, likeability, honesty, and simplicity are behind mergers and product sales, presents real-world case studies of brands and individuals that have successfully used these principles.
3) Content Marketing for PR: How to build brand visibility, influence and trust in today's social age
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Are you struggling to cut through the noise and convey your message to the marketplace?
Become your own media channel and tell your stories like a PR pro!
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don't care about you...
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Good public relations is no longer just icing---it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set...
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Relief pitcher/private investigator Johnny Adcock doesn't have an office; he has the bullpen. That's where he sits shelling sunflower seeds when in walks a femme-fatale blonde claiming to be a TV reporter. She is Tiff Tate, the highly-paid stylist responsible for half the looks in Major League Baseball, from Brian Wilson's beard to Big Papi's gold ropes. Tiff has a problem. Yonel Ruiz-the rookie phenom who infamously escaped from Cuba by surviving...
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Stop wasting your advertising money!
It's easy to feel frustrated and disheartened when you're trying to grow your small business, pouring precious cash into advertising channels and funnels with little or no return. But you can change your business's fortune with a marketing plan that places your customers at the very heart of your business. Marketing = Customers + Heart is more than a marketing book, it's your way of business. If you follow this...
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It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done reading you will come to understand...
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Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
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"Crystallizing Public Opinion" is Edward Bernay's pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support...
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Ineffective branding and public relations have the potential to sink or sabotage any small business or mission-driven organization, but such organizations often think they simply can't afford PR. Jennifer R. Farmer shows that even cash-strapped organizations can build a robust PR apparatus on a shoestring budget-they just need to be credible, creative, responsive, and relentless (CCRR). Farmer's CCRR framework leverages tools everyone has access to,...
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